February 28, 2024
Cat Litter Market

Rapid Expansion Of Pet Humanization Projected To Boost The Growth Of The Cat Litter Market

The global Cat Litter Market is estimated to be valued at US$ 6.82 Bnin 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Cat litter is granular material used for absorbing odors and cleansing waste from litter boxes. It usually contains clay or silica with additives that attract or neutralize odor. Advantages of using cat litter include absorbing urine and feces, controlling odor, and maintaining sanitary litter boxes. With growing population of pet cats and emphasis on their hygiene, cat litter has become an essential product for cat owners to maintain a clean environment for their pets.

Market key trends:

One of the major trends in the cat litter market is growing demand for natural clumping litters. Clumping litters absorb liquids and form clumps that can be easily scooped out, reducing waste and cleaning effort. Advancements in formulations have led to development of clumping litters made from plant-based materials instead of clay. Plant-based litters are considered more environment-friendly and appeal to health and eco-conscious consumers. Increasing awareness about health benefits is also driving interest in specialized cat litters designed to reduce odors, control dust, or tackle specific health issues like urinary tract infections. Online availability and customized subscription services for cat supplies including litter are further augmenting market growth.

Porter’s Analysis

Threat of new entrants: Low threat as cat litter market has high initial capital requirements and established brands. Bargaining power of buyers: Moderate as buyers have various product options but brands have customer loyalty. Bargaining power of suppliers: Moderate as raw materials readily available but brands can influenece terms. Threat of new substitutes: Low as cat litter has no close substitutes and meets pet owners’ requirement. Competitive rivalry: High as major players compete on pricing and innovation.

Key Takeaways

The Global Cat Litter Market Demand  is expected to witness high growth, exhibiting CAGR of 4.2% over the forecast period 2023 to 2030, due to increasing pet adoption and humanization of pets. The market size for 2023 is US$ 4.97 Bn.

Regional analysis – North America dominates the global cat litter market and is expected to witness significant growth owing to rising pet ownership in the US and Canada. Asia Pacific exhibits high growth potential due to increasing disposable income and changing attitudes towards pet care in China and India.

Key players – Key players operating in the cat litter market are Mars Inc., Nestle SA (Purina), Church & Dwight Co Inc., The Clorox Company, Oil-Dri Corporation of America, Pestell Pet Products, Zolux Sas, Cat Litter Company, and Healthy Pet. Mars Inc. and Nestle SA (Purina) dominate the market owing to their well recognized brands and global presence.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it