February 25, 2024

Bluetooth Low Energy (BLE) Beacon Market Growth Accelerated by Enhanced Digital Transformation Experiences

Bluetooth Low Energy (BLE) Beacons help connect physical and digital experiences by transmitting signals that smartphones and tablets can detect in close proximity. They provide proximity-based notifications, indoor mapping, and real-time location services which enable enhanced digital transformation experiences across various industries.

The global Bluetooth Low Energy (BLE) Beacon Market is estimated to be valued at US$ 25.44 Bn in 2024 and is expected to exhibit a CAGR of 21% over the forecast period of 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

With BLE beacons, businesses can transform physical customer journeys into personalized digital experiences through proximity-based engagement. For example, retailers are using BLE beacons to trigger personalized product recommendations and offers on customer’s mobile devices when they are in close proximity to specific products or departments in the store. Similarly, museums are leveraging BLE beacons to deliver customized audio guides and information to visitors based on their location within an exhibit. The ability of BLE beacons to facilitate such enriched contextual experiences digitally is witnessing increased demand across industries, thereby driving the market growth over the forecast period.

Segment Analysis
The global Bluetooth Low Energy (BLE) Beacon market is dominated by the iBeacon sub-segment due to its wide applications across various sectors. iBeacon technology helps organizations engage with customers through mobile apps and notifications at physical locations. It enables improved customer experience through location-based services.

Key Takeaways
The Global Bluetooth Low Energy (BLE) Beacon Market Size is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis: North America region is currently dominating the BLE Beacon market owing to early adoption of advanced technologies and presence of major players in the region. Asia Pacific region is expected to grow at the fastest rate during the forecast period with increasing industrial applications and rising penetration of smartphones.

Key players operating in the Bluetooth Low Energy (BLE) Beacon market are Aspex Inc., Riello Elettronica SpA, Cyber Power Systems Inc., EATON Corporation PLC, General Electric Company, Emerson Electric Co., Mitsubishi Electric Corporation, Delta Electronics Inc., Hitachi Ltd., ABB Ltd., and Schneider Electric SE.

Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it