April 20, 2024
Bird toys Market

Bird Toys Market is Expected to be Flourished by Rising Adoption of Pet Birds

Bird toys are accessories specially designed for pet birds to mimic their natural behaviors and prevent boredom. Some common bird toys include swings, ladders, foraging toys, mirrors, shredders and chew toys. These toys help support the mental and physical health of pet birds. Bird toys are made from durable, safe and non-toxic materials such as wood, plastic, fabric and rope. They come in assorted shapes, sizes and textures to keep birds engaged and enrich their lives. Bird toys also help reduce unwanted feather plucking, chewing and screaming by providing birds with healthy outlets for their natural behaviors. With rising pet adoption amid the Covid-19 pandemic, many households have welcomed birds into their families as companion animals. Shelters and rescue organizations continue rescuing abandoned birds and finding them new homes. This is driving increased demand for bird toys from pet parents seeking to provide stimulation and entertainment for their feathered friends.

The global Bird Toys Market was valued at US$ 1.29 Bn in 2023 and is expected to exhibit a CAGR of 7.6% over the forecast period 2023-2030, as highlighted in a new report published by CoherentMI.

Market Dynamics:

One of the key drivers for the growth of the bird toys market is the rising adoption of pet birds. According to a survey, over 2.6 million homes in the U.S. owned pet birds in 2021. Many people embraced the idea of welcoming feathered companions into their homes during the pandemic era. As pet bird ownership increases, demand is growing for safe, engaging and stimulating toys tailored for their natural habits and behaviors. Pet shops and online retailers now offer vast collections of bird toys in different styles aimed at enhancing the mental well-being of pet birds. Innovative product launches incorporating various foraging features, dual textures and vibrant colors further attract bird parents seeking to enrich the lives of their feathered friends. However, high import duties on certain raw materials and components used in bird toys manufacturing remain a major barrier to market players. Nevertheless, the expanding pet bird population worldwide will continue driving market revenues over the forecast period.

Segment Analysis

The bird toys market is segmented based on product, bird type, distribution channel, and region. The food treats and perches segment dominates the overall bird toys market owing to the availability of attractive colorful wood and rope perches along with variety of seed, fruit, and nut mixes that are widely preferred by bird owners.

PEST Analysis

Political: Government agencies are imposing stringent regulations regarding the manufacturing and sale of bird toys to ensure safety of birds. This is positively impacting the market growth.
Economic: Rising pet adoption in developing economies and increasing disposable income are fueling the sales of premium and advanced bird toys. However, high cost of R&D could hamper the market growth.
Social: Growing trend of nuceance pet ownership and humanization of pets on social media are augmenting the demand for toys, perches, and other accessories. Also, increasing concern towards welfare of pet birds acts as a driver.
Technological: Manufacturers are focusing on development of innovative, durable, and interactive bird toys integrated with latest technologies like sounds and music for mental stimulation of birds. However, high R&D cost remains a challenge.

Bird Toys Market Segmentation

By Product Type

  • Wooden toys
  • Plastic toys
  • Paper toys
  • Rope toys
  • Foot toys
  • Foraging toys
  • Others (bells, chains, mirrors etc.)

By Bird Type

  • Parrots
  • Canaries
  • Finches
  • Parakeets
  • Cockatiels
  • Lovebirds
  • Others (macaws, cockatoos etc.)

By Distribution Channel

  • Online
  • Offline

Key Takeaways

The global Bird Toys Market Size is expected to witness high growth at a CAGR of 7.6% during the forecast period of 2023-2030.

North America dominates the global bird toys market owing to rising avian pet adoption and strong presence of key players in the US and Canada. The regional market is projected to reach US$ 450 Mn by 2025.

Key players operating in the bird toys market are Petsmart, Petco, PetEdge, Paradise Pet, Cardinal Gates, Prevue Pet, Hagen, Caitec, Super Bird Creations, and The Bird Toy Company.

Key players related content: Key players in the bird toys market are focusing on product innovations, strategic partnerships and mergers & acquisitions to expand their geographical presence. For instance, in 2020 Cardinal Gates acquired Big Ass Fans to strengthen its pet supplies product portfolio. Also, Hagen invests around 8% of its annual revenue in R&D of bird care products.


  • What are the main factors influencing the Bird Toys Market?
  • Which companies are the major sources in this industry?
  • What are the market’s opportunities, risks, and general structure?
  • Which of the top Bird Toys Market¬†¬† companies compare in terms of sales, revenue, and prices?

1. Source: CoherentMI, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it