July 17, 2024
Beta Glucan Market

Rising Demand For Clean Label And Natural Ingredients to Boost the growth of Beta Glucan Market

The global Beta Glucan Market is estimated to be valued at US$ 595.51 Million in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Beta glucan is a type of soluble fiber found in the cell walls of cereals like oats and barley. It has various health benefits such as improving immune function, regulating blood sugar and cholesterol levels, and promoting heart health. The increasing demand for functional foods and dietary supplements globally is fueling the growth of beta glucan market. Beta glucan is commonly used as an ingredient in breads, cereals, energy bars to add fiber content and enhance texture. It is also gaining popularity as an immune booster in supplements.

Market key trends:
One of the key trends in the market is the rising demand for clean label and natural ingredients. Consumers are increasingly preferring products with comprehensible ingredient lists and without artificial preservatives, colors, flavors, etc. This has prompted companies to offer beta glucan extracts from natural sources like mushrooms, yeast, grains etc. instead of synthetic variants. Another major trend is the increasing awareness about preventive healthcare. People are focusing more on boosting immunity and reducing risk of chronic diseases through dietary modifications and supplements. This is contributing to the growth of high-fiber functional foods and immune-supporting supplements featuring beta glucan.

Porter’s Analysis
Threat of new entrants: The global beta glucan market requires high capital investments for research and development activities and has well established players operating globally. This creates moderate threat from new entrants.
Bargaining power of buyers: The bargaining power of buyers is moderate due to the availability of a wide range of product options from various manufacturers in the global market.
Bargaining power of suppliers: The bargaining power of suppliers is also moderate due to the presence of various suppliers supplying raw materials required for the production of beta glucan.
Threat of new substitutes: The threat from substitutes is low as beta glucan offers certain unique health benefits that are not substitutable.
Competitive rivalry: Global beta glucan market is highly competitive with presence of numerous well-established market players.

Key Takeaways
Global Beta Glucan Market Size is expected to witness high growth, exhibiting CAGR of 8.0% over the forecast period, due to increasing health benefits of beta glucan. The North America region dominated the global beta glucan market in 2023, owing to rising awareness regarding health benefits of beta glucan among consumers in the US and Canada.

The global beta glucan market size for 2023 is US$ 595.51 Mn. Regional analysis related content comprises Regional analysis related content The Asia Pacific region is expected to be the fastest growing market during the forecast period. This is attributable to growing health-conscious population and increasing demand for dietary supplements.

Key players operating in the Beta Glucan market are Associated British Foods Plc, Biotec Pharmacon ASA (Biotec BetaGlucans AS), Biothera, the Immune Health Company, Ceapro Inc., Immuno Medic AS, Koninklijke DSM N.V., Super Beta Glucan (SBG) Inc., Groupe Soufflet S.A (AIT Ingredients), Tate & Lyle plc. (Tate & Lyle Oats Ingredients), and Zilor Inc. (Biorigin).

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it