by Disposable baby diapers provide utmost convenience for baby care and hygiene. They are made using super absorbent polymers that can absorb large amounts of liquid and lock the moisture inside to keep the baby dry and comfortable. Disposable diapers reduce the hassle of washing cloth diapers and are easier to use and dispose. The growing working women population also prefers disposable diapers as they require less maintenance. Rising global birth rates particularly in developing economies are leading to an increased demand for baby care products including disposable baby diapers.
The global Baby Diapers Market is estimated to be valued at US$ 66.58 Bn in 2023 and is expected to exhibit a CAGR of 4.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Consumers are increasingly becoming aware about the chemicals used in the manufacturing of conventional diapers and their potential health impacts on babies. This has propelled prominent players to develop diapers using natural and biodegradable materials. For instance, The Honest Company manufactures diapers with plant-based absorbents and without fragrance, latex, alcohol or chlorine bleaching. It offers a green diaper subscription service. Additionally, the development of contour designed diapers suitable for different genders and ultra-thin diapers for newborn babies is gaining traction in the market. Players are focused on product innovation and diversification to better suit the needs of modern parents and caregivers.
Porter’s Analysis
Threat of new entrants: The threat of new entrants in the baby diapers market is moderate. There are some entry barriers like high R&D costs and established brands.
Bargaining power of buyers: The bargaining power of buyers is high due to the availability of various branded and generic options at different price points. Buyers can easily switch to substitutes based on cost.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as they are dependent on few major players for raw materials supply.
Threat of new substitutes: The threat of new substitutes is low as diapers are considered a necessity for baby hygiene with no close substitutes available. However, cloth diapers pose a minor threat.
Competitive rivalry: The competitive rivalry is high among the top players due to their established brands, marketing advertisements and expansion into private labels globally.
Key Takeaways
The Global Baby Diapers Market Size is expected to witness high growth. Baby diapers consumption is increasingly becoming a necessity for parents globally to maintain baby hygiene which will drive demand. North America leads the global baby diapers market owing to high awareness and growing urban population. Changing lifestyles and working women population further boosts sales.
Regional analysis: Asia Pacific region is expected to witness fastest growth during the forecast period supported by increasing birth rates coupled with rising disposable incomes in developing countries. China, India are the major markets along with Japan in the region. Asia Pacific holds around 25% of the global baby diapers market share currently.
Key players: Key players operating in the baby diapers market are Procter & Gamble, Kimberly Clark, Unicharm Corporation, Essity AB, Kao Corporation. Procter & Gamble is the global leader with diverse product portfolio of Pampers and Luvs.
Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
