by The baby diapers market offers a wide range of disposable diapers, cloth diapers, swim pants and biodegradable diapers among others. Disposable diapers are commonly used due to their convenience and ability to lock fluids and odors away from babies skin. They help keep babies dry and comfortable.
The global baby diapers market is estimated to be valued at US$ 63.90 Bn in 2024 and is expected to exhibit a CAGR of 4.8% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the baby diapers market are Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Domtar Corporation, Kao Corporation, Ontex Group, Johnson & Johnson Services, Inc., Nobel Hygiene, Fujian Shuangheng Group Co., Ltd., and Bumkins. Kimberly-Clark Corporation and Procter and Gamble account for around 30% of the global market share.
The demand for baby diapers has been constantly rising due to the growing working women population worldwide. With limited time for childcare, disposable diapers provide hassle-free convenience to working parents. The Covid-19 pandemic further fueled sales as more people started working from home.
Major players have been expanding globally into emerging economies to tap the population boom. Latin America and Asia Pacific especially have emerged as highly lucrative markets. China alone contributes around 20% to the global baby diaper demand due to the one-child policy relaxation and rising birth rates in the country.
Market key trends
One of the major trends gaining traction in the baby diapers market is the rising demand for eco-friendly diapers. Traditional disposable diapers use plastic-based materials that are not biodegradable and cause massive landfill waste. Players have launched plant-based biodegradable diapers using materials like bamboo, corn and sugarcane to address sustainability concerns. The affordable costs and improved absorption properties of plant-based diapers are boosting their popularity worldwide.
Porter’s Analysis
Threat of new entrants: Baby diaper market requires high initial investments and stringent regulations which create entry barriers for new players.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and undifferentiated products.
Bargaining power of suppliers: Major raw material suppliers have less bargaining power due to availability of substitute materials.
Threat of new substitutes: Substitutes like reusable cloth diapers pose minimal threat due to convenience offered by disposable diapers.
Competitive rivalry: The market is highly fragmented with presence of global and regional players leading to intense competition.
Geographical Regions
Asia Pacific region accounted for the largest share of the global baby diapers market in terms of value in 2024, due to high birth rates and increasing disposable incomes in developing countries like China and India.
The Middle East and Africa region is expected to witness the fastest growth during the forecast period, owing to rising awareness regarding baby hygiene products and improving economic conditions.
Geographical Regions
North America region represented significant share of the global baby diapers market in 2024, led by availability of advanced products and presence of key players in the United States and Canada. Changing lifestyles and rising dual income households have further increased demand of baby diapers in the region.
The baby diapers market in Latin America is projected to grow at a rapid pace from 2024 to 2031. This can be attributed to surge in birth rate, expansion of retail chains and e-commerce platforms enhancing product accessibilities in Brazil and Mexico. Rising middle class population is also supporting market expansion.
