April 18, 2024
Africa Mobile Phone Accessories Market

Africa Mobile Phone Accessories Market Poised to Flourish Due to Rising Smartphone Penetration in Region

The Africa mobile phone accessories market has been witnessing significant growth with the growing adoption of smartphones across the region. Mobile phone accessories such as protective cases, screen protectors, portable chargers, Bluetooth headsets, memory cards, and cables are increasingly being used along with smartphones to enhance their functionality. The growing dependence on mobile devices for various applications including social media, gaming, mobile banking, e-commerce, media consumption, and more has augmented the demand for protective and compatible accessories.The market offers a wide spectrum of accessories tailored as per the needs of consumers across different price points.

The Global Africa Mobile Phone Accessories Market is estimated to be valued at US$ 3552.24 Bn in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Africa Mobile Phone Accessories market are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, Tibco Software Inc. These players are focusing on new product launches and partnerships with smartphone OEMs and retailers to gain higher revenue shares.

The key opportunities in the market include growth of e-commerce channels for phone accessories sales and rise of local accessory manufacturers catering to regional requirements at affordable prices. Africa’s growing young population is increasing the demand for stylist, high-performance, and technologically advanced accessory products.

The market is also witnessing higher global expansion of players on the back of rising smartphone user base in African countries. Manufacturers are investing in local production facilities and partnerships to ensure steady supplies and timely delivery of products. China based manufacturers have especially increased their presence to leverage trade relations.

Market Drivers

The primary driver fueling the Africa Mobile Phone Accessories Market Growth is the rising smartphone penetration in the region supported by decreasing device prices and availability of affordable data plans. Key countries witnessing high growth adoption of smartphones include Nigeria, South Africa, Egypt, and Kenya. As smartphones become an integral part of consumers’ lives, the need for complementary accessories to safeguard and enable full functionality of devices is also increasing. This will continue supporting the demand for mobile accessories over the forecast period.

PEST Analysis

Political: The politics in Africa is influencing the mobile phone accessories market. Different policies in countries impact market dynamics.

Economic: The economy in Africa is growing which is positively impacting consumer spending on mobile phone accessories. Rise in incomes is driving demand.

Social: Changing lifestyle and increasing use of mobile phones for social networking and communication is influencing purchase of accessories like protective cases, chargers, headphones etc.

Technological: Advanced technologies in mobile phones require continuous upgrade of accessories. Fast growth in internet and broadband is supporting online purchase of accessories. Developments in connectivity technologies also impact accessories demand.

Geographical concentration

The mobile phone accessories market in Africa region is concentrated in few countries in terms of value. Countries like South Africa, Nigeria and Egypt account for majority share of the overall Africa mobile phone accessories market value due to higher sales volume and prices in these nations.

Fastest growing region

East Africa region which includes countries like Ethiopia, Tanzania, Kenya and Uganda is expected to witness strongest growth in the Africa mobile phone accessories market during the forecast period. Higher economic expansion, growing population and rising disposable incomes are supporting sales of mobile phone accessories at a rapid pace in East Africa compared to other parts of the continent. Increasing digitalization is also driving accessories demand.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it