May 20, 2024

Advancing Beauty Standards Drive Growth in Breast Implant Market

The breast implants market is evolving due to shifting consumer preferences towards enhanced aesthetics and beauty. Breast implants refer to medical devices that are implanted under the breast tissue or chest muscle to increase the size of the breast. Made from silicone gel or saline filled shells, breast implants augment breast size and restore proportions after weight fluctuations or pregnancy.

The Global Breast Implants Market is estimated to be valued at US$ 1,299.9 Mn in 2024 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030.

Breast implants offer an easy solution for correcting disproportionate sizes, asymmetries, or restoring volume and appearance lost after massive weight loss or pregnancy. While saline implants provide a natural feel, silicone breast implants deliver a softer texture that many consider more appealing. Additionally, silicone implants often allow for more precise reshaping and positioning during surgery. Growing cultural emphasis on physical appeal and acceptance of cosmetic procedures have bolstered demand for breast augmentation worldwide.

Key Takeaways

Key players operating in the breast implants market are Abbvie, Inc, CEREPLAS, Establishment Labs S.A., GC Aesthetics, GROUPE SEBBIN SAS, Guangzhou Wanhe Plastic Materials Co., Ltd., HansBiomed Co., Ltd., Ideal Implant Inc, Laboratoires Anios, Mentor Worldwide LLC, Polytech Health & Aesthetics GmbH, Shanghai Kangning Medical Device Co., Ltd, Sientra, Inc., and Silimed. Abbott is one of the leading manufacturers focusing on innovation through its anatomically shaped implants.

Rising prevalence of breast cancer treatments requiring mastectomy as well as increasing traction of breast reconstruction procedures are fueling demand for breast implants significantly. Additionally, rising obesity rates worldwide resulting in loss or reduction of breast volume after pregnancy is supporting the adoption of breast augmentations.

The growing emphasis on physical appearance and acknowledgment of cosmetic treatments as a legitimate medical option has made breast augmentation more socially acceptable. This has accelerated the global expansion of breast implants market particularly in Asia, South America, and Eastern European markets where some of the highest growth rates are being witnessed.

Market Key Trends

One of the key trends being witnessed in the breast implants market is the growing adoption of specially designed breast implants to closely match the appearance of natural breasts. 3D breast implants with more rounded and sloped profiles rather than the traditional teardrop shape are being preferred to achieve a more cohesive, coherent look with the rest of the body. Additionally, the increasing use of MRI-compatible silicone breast implants that can facilitate easier visualization during medical screenings is also shaping the market positively. The bigger implant sizes in the range of 400cc or higher are gaining market share indicating a rising predilection for enhanced bust sizes globally among individuals seeking breast augmentations.

Porter’s Analysis

Threat of new entrants: Low as high capital requirement and strong branding poses risk for new players.

Bargaining power of buyers: Moderate as few players dominate the market and alternatives are available.

Bargaining power of suppliers: Low as raw materials are easily available.

Threat of new substitutes: Moderate as reconstructive surgeries and alternative are gradually becoming available.

Competitive rivalry: Intense as leading players focus on improving products and expanding geographic presence through marketing strategies.

Geographical Regions

North America dominates the breast implants market in terms of value owing to high adoption of breast augmentation procedures. According to American Society of Plastic Surgeons over 300,000 breast augmentation surgeries were performed in 2020 in the US.

Asia Pacific is poised to experience the fastest growth in the breast implants market during the forecast period. Increasing medical tourism coupled with growing emphasis on beauty consciousness is positively influencing the market in the region. Countries such as China, India, South Korea and Thailand are emerging as lucrative markets.

Geographical Regions

Europe accounts for a significant share of the global breast implants market. Presence of leading manufacturers, high healthcare expenditure and rising popularity of cosmetic surgeries drive the market in the region. According to British Association of Aesthetic Plastic Surgeons over 11,500 breast augmentation surgeries were conducted in the UK in 2019.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it