Vaginal pessary refers to a medical device that is inserted into the vagina to support the pelvic organs such as the uterus or bladder. Pelvic organ prolapse involves a lapse in a woman’s pelvic muscles and tissues causing organs to slip down from their normal position. Risk factors for pelvic organ prolapse include aging, pregnancy, childbirth, menopause, obesity, chronic coughing or straining. The primary use of pessaries is to treat pelvic organ prolapse symptoms such as a sensation of heaviness in the pelvis, pain during sexual intercourse, and urinary incontinence. They are effective in alleviating symptoms and improving quality of life without undergoing surgical intervention. Pessaries come in various sizes and shapes made of materials such as silicone, rubber, and plastic to suit an individual’s needs. They are easy and cost-effective to use and can be removed for sexual activity, exercise, or cleaning.
The global Vaginal Pessary Market is estimated to be valued at US$ 357.36 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
One of the key trends in the Vaginal Pessary Market Demand is the increasing demand for disposable pessaries. Disposable pessaries are preferred over reusable ones due to advantages such as ease of use, low risk of infection, and affordability. They are made of lightweight materials like silicone or plastic that can be easily inserted and removed without a fitting process. With rising awareness about hygiene and infection control, more women are opting for single-use pessaries to effectively manage pelvic organ prolapse in a convenient and hassle-free manner. This growing adoption of disposable options is expected to drive the growth of the vaginal pessary market during the forecast period.
Porter’s Analysis
Threat of new entrants: The vaginal pessary market requires high initial investments to develop new products and market them. The process is also regulated and requires FDA approvals, limiting new players.
Bargaining power of buyers: Individual customers face little influence over established players due to standard products and large suppliers. However, bulk buyers like hospitals have better bargaining position.
Bargaining power of suppliers: Key raw material suppliers face lower threat as vaginal pessaries have limited substitutes and suppliers have established relationships with big players.
Threat of new substitutes: Alternate treatments like vaginal slings and surgery offer substitutes but have greater risks. Pessaries remain the preferred first line, low risk treatment.
Competitive rivalry: The market sees competition among major established players. Companies focus on product innovations, customization and marketing to urogynecologists for competitive advantages.
Key Takeaways
Global Vaginal Pessary Market is expected to witness high growth due to the increasing women population suffering from pelvic organ prolapse and stress urinary incontinence globally. North America region currently dominates the market due to high diagnosis rates, developed healthcare infrastructure and supportive reimbursement programs in the region.
The Asia Pacific region is expected to witness the fastest growth over the forecast period supported by improving access to healthcare facilities coupled with increasing awareness about women healthcare. China, India and other developing countries are expected to drive higher adoption.
Key players operating in the vaginal pessary market are CooperSurgical, Inc., MedGyn Products, Inc., Thomas Medical, Inc., Smiths Medical, Milex Products, Inc., Personal Medical Corp., and Panpac Medical Corp. Major players are focusing on new product launches and geographical expansions to strengthen their market positions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile