by The United States infant nutrition market comprises a wide range of products including infant formula, baby food and baby drinks. These products provide nutrition to infants and help in their overall growth and development. Infant formula is one of the most popular products as it contains vitamins, minerals, proteins and other nutrients required for infants who are not breastfed. The demand for organic baby food products is also rising in the country due to increasing health concerns among parents regarding synthetic ingredients and chemicals.
The United States Infant Nutrition Market is estimated to be valued at US$ 13.81 Bn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the United States infant nutrition are Abbott Nutrition, Mead Johnson Nutrition, Nestle USA, Perrigo Company, Danone S.A., Reckitt Benckiser (Mead Johnson & Company, LLC), Bellamy’s Organic, Biostime, DMK Baby GmbH, and Ausnutria. The growing working women population and rising disposable income levels have boosted the demand for infant nutrition products in the country. Furthermore, innovative product offerings by major companies catering to the specific nutrient needs of infants at various growth stages is further driving the market. Geographically, the western region dominates the United States infant nutrition market owing to high health awareness and spending capacity of consumers.
The demand for organic infant products is rising in the United States due to increasing health concerns among parents regarding synthetic ingredients and chemicals. Many parents prefer organic infant products made from non-GMO ingredients to ensure better health and development of their babies. Key players are focusing on offering organic and clean label products to cater to this demand.
Market Key Trends
One of the major trends witnessed in the United States infant nutrition market is the rising demand for organic products. Increasing awareness regarding the harmful effects of synthetic ingredients and chemicals on infants’ health has prompted many parents to opt for organic alternatives. This has encouraged market players to offer more organic and clean label infant food products made from non-GMO, pesticide-free and chemical-free ingredients. For example, Abbott Nutrition launched organic infant formula called Similac Organic in 2014 to capitalize on the rising demand.
Porter’s Analysis
Threat of new entrants: Low barriers to entry but still significant capital investments and strong brand positioning needed to compete.
Bargaining power of buyers: Large retailers like Wal-Mart can negotiate lower prices from manufacturers but individual consumers have less influence.
Bargaining power of suppliers: A few large multinational corporations dominate the raw material supply chains for components like dairy, cereals, and fruits.
Threat of new substitutes: Alternatives exist like homemade baby food or extended breastfeeding but perceived health benefits keep most consumers loyal to branded packaged options.
Competitive rivalry: Intense competition between major players trying to gain more shelf space and market share through aggressive marketing, new product development and acquisitions.
Geographical Regions
The United States infant nutrition market is concentrated in value terms in Western and Southern regions. California, Texas and New York account for the largest shares owing to their large population sizes and concentration of wealthy consumers.
The Midwest region centered around Illinois, Indiana, Ohio and surrounding states is witnessing the fastest growth in the United States infant nutrition market. Increased awareness about benefits of packaged baby food and rise of smaller families are driving stronger growth rates compared to other regions.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
What Are The Key Data Covered In This United States Infant Nutrition Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the United States Infant Nutrition’s growth between 2024 and 2031.
:- Accurate calculation of the size of the United States Infant Nutrition and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- United States Infant Nutrition Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of United States Infant Nutrition vendors
FAQ’s
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Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top United States Infant Nutrition companies compare in terms of sales, revenue, and prices?
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About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile
