by Cold pressed juice has gained tremendous popularity in recent years due to its numerous health advantages and clean labeling claims. Cold pressed juices are obtained by pressing chopped fruits and vegetables at low temperature without applying any heat. This process helps retain maximum nutrients, enzymes, and phytonutrients. Some of the key products in the market include fruits juices, blended juices, and vegetable juices. The growing preference for healthy beverage options and clean labeling trends are fueling the demand for cold pressed juices.
The United States Cold Pressed Juice Market is estimated to be valued at US$ 230.1 Mn in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024-2031.
Key Takeaways
Key players operating in the United States Cold Pressed Juice Market are The Hain Celestial Group, Inc,Evolution Fresh Inc.,Suja Life, LLC,Pressed Juicery Inc.,Liquiteria Inc. The Hain Celestial Group is one of the prominent players offering various organic cold pressed juice products. Evolution Fresh Inc. is focused on developing raw, chilled pressed juices using high pressure processing.
The demand for cold pressed juices is increasing in the country owing to rising health consciousness among consumers. Cold pressing helps retain higher nutritional value compared to traditional juicing and offers a natural source of vitamins, minerals, antioxidants, and enzymes. This is encouraging more people to include cold pressed juices in their daily diet.
The market is also witnessing strong growth through the expansion of domestic as well as global cold pressed juice brands. Leading brands are investing heavily in new product development and focusing on innovative flavors and blends to cater to evolving taste preferences. Extensive distribution networks across supermarkets, hypermarkets, specialty stores, and online retail channels are helping companies scale up their retail presence in the country.
Market Key Trends
One of the major trends in the United States Cold Pressed Juice Market is the rising popularity of exotic and plant-based cold pressed juices. Innovative blends incorporating unique fruits like baobab, acai, and camu camu along with greens like wheatgrass, barley grass, and spinach are gaining traction. This is favorably aligned with the increasing consumer move toward vegan, vegetarian, and antioxidant-rich diets. Companies are also launching juices blended from local fruits indigenous to specific regions to promote sustainability. Moreover, clear and transparent labeling featuring complete ingredient details and no added sugars is another trend to have gained strong footing in the market.
Porter’s Analysis
Threat of new entrants: The cold pressed juice market in the United States has moderate barriers for new companies to enter due to capital requirements for equipment and processing facilities. However, the growing market offers opportunities.
Bargaining power of buyers: Buyers have moderate bargaining power in this market as there are numerous established brands and new startups providing variety. However, brand loyalty and availability across stores influence buyer decisions.
Bargaining power of suppliers: Suppliers of raw materials like fruits and vegetables used in cold pressed juices have moderate to high bargaining power due to limited availability of organically grown agri produce. This impacts operating costs for companies.
Threat of new substitutes: New substitutes like freshly squeezed juices, juice blends with other ingredients pose minimal threat as cold pressed juice maintains an image of being healthier without added sugars or preservatives.
Competitive rivalry: The presence of numerous regional and national brands leads to high competitive rivalry. Companies rely on differentiators like innovative flavors, use of exotic fruits and clean labels to attract consumers.
Geographical regions: Currently, the Western United States, majorly California, accounts for over 35% of the market value owing to health consciousness. The region is anticipated to continue dominating due to concentration of key players and experimentation around superfoods.
The Midwest region of the United States is identified as the fastest growing geographical market for cold pressed juices. Increasing awareness about benefits of high-pressure processing juices and introductions of organic and natural juice brands are driving the growth. The region offers lucrative opportunities fornew companies to expand.
What Are The Key Data Covered In This United States Cold Pressed Juice Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the United States Cold Pressed Juice Market’s growth between 2024 and 2031.
:- Accurate calculation of the size of the United States Cold Pressed Juice Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- United States Cold Pressed Juice Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of United States Cold Pressed Juice Market vendors
FAQ’s
Q.1 What are the main factors influencing the United States Cold Pressed Juice Market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top United States Cold Pressed Juice Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the United States Cold Pressed Juice Market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Money Singh
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemicals and materials, defense and aerospace, consumer goods, etc. LinkedIn Profile
