Sales acceleration software is designed to help sales teams plan, forecast, collaborate, and enhance sales productivity. It provides features such as opportunity and pipeline management, contact management, forecasting, e-mail tracking, and reporting. The software automates and simplifies core sales activities through robust functionalities and dashboards with insightful analytics. This enables organizations to efficiently track leads, close deals faster, and grow revenue. The software is deployed through both on-premises and cloud-based models, with an increasing preference for the latter due to benefits such as scalability, easy accessibility, and low costs.
The global Sales Acceleration Software Market is estimated to be valued at US$ 91.7 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
Integration with CRM solutions has emerged as a key trend in the sales acceleration software market. Vendors are integrating their platforms with popular CRM softwares like Salesforce, Microsoft Dynamics, and Zoho CRM. This enables automatic transfer of contact and lead data between the CRM and sales acceleration platform for a consolidated view. It also allows updating records in real-time without duplicating efforts. Such tight integration enhances workflow efficiency and accelerates sales processes. Furthermore, platforms are offering open application programming interfaces (APIs) to enable customization and integration with other third-party systems as per organizational requirements. This level of flexibility is driving the adoption of modern, cloud-based sales acceleration solutions.
Porter’s Analysis:
Sales Acceleration Software Market
Threat of new entrants: Low. High upfront costs like R&D, marketing, experienced workforce in sales acceleration make barriers high for new players.
Bargaining power of buyers: Moderate. Buyers have options to switch to alternatives if not satisfied with offerings.
Bargaining power of suppliers: Low. Market has many software providers and switching costs are low for buyers.
Threat of new substitutes: High. Alternatives like CRM software, sales enablement solutions can be adopted instead.
Competitive rivalry: High. Market dominated by global players competing on pricing and capabilities. Frequent new product launches.
Key Takeaways:
The global Sales Acceleration Software market is expected to witness high growth. The global Sales Acceleration Software Market is estimated to be valued at US$ 91.7 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030.
Regional analysis: The market is dominated by North America region currently due to presence of major players and fast adoption. Asia Pacific region is expected to be the fastest growing market during the forecast period owing to growing sales automation needs of SMEs in developing countries like China and India.
Key players: Key players operating in the Sales Acceleration Software market are LeadSquared, Zendesk, Freshworks Inc., Sage Group plc, Salesloft, Inc., QorusDocs Ltd., EngageBay, SENDER, INC., Yesware, Inc., HubSpot, Inc., ProProfs.com. Players are focused on new product launches and enhancements to existing offerings. They are also pursuing acquisition strategies to expand their portfolios.
*Note:
- Source: Coherent Market Insights, Public sources, Desk research
- We have leveraged AI tools to mine information and compile it