July 14, 2024

The Global Image Consulting Market is driven by growing emphasis on personal branding.

Image consulting refers to guiding individuals to build and project a professional image that enhances their self-confidence. Image consultants assist their clients in developing a positive narrative through their appearance, body language, verbal communication, and social media presence. From styling and fitness tips to behavior analysis and public speaking guidance, image consultants offer a holistic approach to empower their clients. Their services are essential in highly competitive industries including politics, entertainment, modeling, and corporate settings where first impressions matter. With evolving career trends emphasizing continuous personal reinvention, demand for custom image consulting packages is growing. As digital connectivity increases social awareness around image management, seeking professional guidance is perceived favorably.

The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2023 and is expected to exhibit a CAGR of 7% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends
The growing emphasis on expressing diverse cultural identities through appearance and visual communication is a key trend shaping the image consulting market. Consultants provide inclusive services addressing barriers related to ageism, body image issues and cultural expectations. Additionally, the market is witnessing innovation with the integration of virtual and hybrid services. During the pandemic, image consultants successfully transitioned to online and video call formats to guide clients remotely on grooming, styling and branding themselves effectively for virtual interactions. Emerging technologies including augmented reality are also being leveraged to offer more immersive image consulting experiences.

Porter’s Analysis
Threat of new entrants: The image consulting market requires high expertise and knowledge to consult clients on their personal brand image. Establishing a new image consulting firm requires high investment which acts as a barrier for new entrants.

Bargaining power of buyers: Individual clients have low bargaining power in the market as image consulting services are increasingly being adopted by individuals to enhance their professional brand and career.

Bargaining power of suppliers: There exists a large number of suppliers providing tools and technologies such as image analysis software used by image consulting firms. This gives suppliers moderate bargaining power.

Threat of new substitutes: Services such as personal styling, makeup artist and life coaching provides substitutes. However, image consulting requires expertise beyond these areas like personal branding and public speaking.

Competitive rivalry: The global market comprises several international and regional players. Fierce competition exists between established brands to gain more market share.

Key Takeaways

The global image consulting market is expected to witness high growth during the forecast period Supported by the increasing adoption of personal branding and appearance management services. The global Image Consulting Market is estimated to be valued at US$ 3.92 Bn in 2023 and is expected to exhibit a CAGR of 7% over the forecast period 2023-2030.

North America dominated the market in 2022 backed by presence of major international players and higher adoption rate compared to other regions. Asia Pacific is expected to be the fastest growing market owing to rapidly growing economy, increasing disposable income, and rising awareness.

Key players operating in the image consulting market are Image Consulting Business Institute (ICBI), Reach Personal Branding, Fashion Feng Shui International, The London Image Institute, Conselle Institute of Image Management, Sterling Style Academy, The Image Studios, Academy of Image Mastery, International Image Institute, Executive Image Consulting, Image Innovators, Image Redefined, Image Consulting and Soft Skills Training Institute (ICBI), Certified Image Stylist Group, Fashion Institute of Image Consulting. Major players are focusing on expanding their geographical presence and service offerings to gain higher market share.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it