February 13, 2025

The Global Event Management Software Market Propelled By Increasing Demand For Digital Event Planning Solutions

 

Event management software is used by event organizers to manage all types of events from online webinars to large-scale corporate conferences and exhibitions. It offers a wide range of features to simplify event planning and operations, including registration management, venue sourcing, agenda/schedule building, speaker management, attendee tracking, and analytics. The software is available both as an on-premise deployment as well as cloud-based software as a service (SaaS) model. Common event management software include Cvent, Certain, Zoho, Zerista, etouches, and Gather, among others.

The global event management software market is estimated to be valued at US$ 12,251.7 million in 2023 and is expected to exhibit a CAGR of 11% over the forecast period 2023 to 2030, according to a new report by Coherent Market Insights. The market growth is being driven by the rising adoption of virtual and hybrid event concepts since the COVID-19 pandemic. Several organizations are opting for virtual and hybrid event platforms that integrate advanced video conferencing, networking, and collaboration features to engage remote audiences.

Market Dynamics:

Two key drivers are expected to drive the growth of the event management software market over the forecast period. First, as mentioned in the heading, the rise of virtual and hybrid events has emerged as a key opportunity area for event management software providers. With COVID-19 resulting in restrictions on large in-person gatherings, software providers have enabled their platforms to support online formats. This has opened up new revenue streams while also expanding the addressable market. Second, the growing complexity and scale of events is increasing the need for event management software. Large corporations globally are routinely organizing hundreds of small to large-scale events throughout the year. Software solutions allow efficient management of speakers, scheduling, registrations, and logistics across multiple events. Both these drivers are expected to continue propelling the demand for event management software.
Segment Analysis
The event management software market is segmented based on deployment into cloud-based and on-premises. The cloud-based segment is dominating the market as cloud-based software offers benefits such as scalability, mobility, and low investment. Cloud-based software allows users to access data and applications from anywhere using internet-enabled devices and provides flexibility of using the software on the go.

PEST Analysis
Political: Governments in different countries are supporting the growth of small and medium enterprises which use event management software for organizing and marketing events. This will drive the adoption of such software.
Economic: Rising disposable income levels and growing promotional activities by companies are fueling the number of organized events. This is positively impacting the demand for event management software from industries.
Social: People are increasingly participating in social and cultural events. Also, adoption of new technologies is high among people. These factors are augmenting the event management industry.
Technological: Adoption of technologies such as artificial intelligence, internet of things, and analytics in event management software is allowing organizers to enhance customer engagement and experience. It is also helping in automating tasks.

Key Takeaways
The global event management software market is expected to witness high growth over the forecast period supported by increasing number of corporate events and expanding live events industry.

Regional analysis: North America dominates the market currently supported by large presence of event management software vendors in the region. Asia Pacific is expected to grow at fastest pace during the forecast period due to growing disposable income, rapid urbanization, and rising trend of celebrating festivals and occasions in the region.

Key players: Key players operating in the event management software market are Cvent, Inc., Certain, Inc., Zoho Corporation, Zerista, etouches Inc., Gather Technologies Inc., EventBrite Inc., EventZilla, Xing Events, SocialTables ̧ Bizzabo Inc., and Ungerboeck Software International These players are focused on enhancing their product portfolio and launching new features to address customer demands. For instance, Cvent offers solutions like Cvent Event Management Software, Cvent Supplier Network and Cvent Mobile App.

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.

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