July 25, 2024

The Flexible Display Market is Projected to driven by innovation in display technology

 


Flexible displays offer a range of advantages not found in traditional rigid displays, including bendability, flexibility, and light weight. These next generation displays are finding applications in curved smartphones, foldable smartphones, tablets, e-readers, wearables, automotive screens and other consumer electronics. Flexible displays provide an immersive viewing experience and open up new possibilities for product designers. The ability of flexible displays to conform to different shapes enables novel form factors and designs. They blend well with the natural contours of the human body and lend themselves well to wearable devices. Moreover, with thin, lightweight and flexible designs, these displays enhance portability and mobility.

The global Flexible Display Market is estimated to be valued at US$ 16.14 Bn in 2023 and is expected to exhibit a CAGR of 34% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends in the flexible display market is the emergence of foldable smartphones. Leading smartphone brands like Samsung, Huawei, and Motorola have launched flagship foldable smartphone models with flexible AMOLED displays. The success of these first generation foldable phones has spurred greater R&D in foldable display technology. Major display manufacturers are working on developing more durable and affordable flexible display solutions for bendable, rollable and foldable devices. Another key trend is the growing application of flexible displays in wearables. Companies are exploring innovative form factors like bracelets, arm bands, smart collars and watches with flexible displays. This will help create compelling new wearable experiences. Flexible displays also have huge potential in automotive applications for next generation center consoles, dashboard displays, and rear seat entertainment screens due to benefits like adjustable viewing angles and shatter resistance.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is moderate as flexible display technology requires substantial R&D investments and manufacturing infrastructure. The competitive landscape is dominated by major players.

Bargaining power of buyers: The bargaining power of buyers is high owing to the presence of various alternatives and standardized products available. Buyers can negotiate on price and demand new features.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as the key raw materials for flexible displays are sourced from limited vendors globally, though investments in new capacities are growing.

Threat of new substitutes: The threat of substitutes is moderate as technologies like OLED continue to evolve and impact certain segments like foldable displays.

Competitive rivalry: The rivalry among existing players is high owing to their continuous efforts in new product development and portfolio expansion.

Key Takeaways

The global flexible display market is expected to witness high growth. The global Flexible Display Market is estimated to be valued at US$ 16.14 Bn in 2023 and is expected to exhibit a CAGR of 34% over the forecast period 2023 to 2030.

Regional analysis: The Asia Pacific region holds the largest share of the global flexible display market currently. Countries like China, Japan and South Korea have emerged as major hubs for flexible display production due to presence of leading manufacturers such as LG Display, Samsung, and BOE Technology.

Key players: Key players operating in the flexible display market are LG Display Co. Ltd, Samsung Electronics Co Ltd, ROYOLE Corporation, e-ink Holdings, BOE Technology Group Co. Ltd, Guangzhou Oed Technologies Co. Ltd, FlexEnable Limited, Chunghwa Picture Tubes Ltd, Huawei Technologies Co. Ltd, Sharp Corporation, Plastic Logic, Innolux Corporation, AU Optronics Corp., TCL Electronics Holdings Limited, Microtips Technology, and Others.

*Note:

  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it