by The stretch marks treatment market comprises various products such as creams, gels, laser therapy, and microdermabrasion that help reduce the appearance of stretch marks on the skin. Stretch marks occur due to tearing of the dermis layer of skin and collagen damage during rapid weight changes or growth spurts. Treatment products containing ingredients like vitamin A, C, E help nourish the skin and stimulate collagen production to fade the marks. Laser therapy employs infrared light to rupture fibrotic bands causing stretch marks by heating the dermal layer. Microdermabrasion lightly exfoliates the topmost epidermal layer for smoother skin texture.
The Global stretch marks treatment market is estimated to be valued at US$ 2931.85 Mn in 2024 and is expected to exhibit a CAGR of 5.5% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the stretch marks treatment are Weleda, Union Swiss (Pty) Ltd., Laboratoires Expanscience, HRA Pharma, Helix BioMedix Inc., Dermaclara, Candela Corporation, Clarins Group, Basq Skin Care, Alliance Pharma PLC, and E. T. Browne Drug Co. Inc. (Palmers), among others.
The growing demand for non-invasive aesthetic procedures along with rising consciousness about physical appearance are major factors driving the stretch marks treatment market. Changing lifestyles and increasing working women population especially in developed countries are increasing Stretch Marks Treatment Market Demand.
Increasing R&D investment by key players for technological developments in laser and light-based devices is expected to provide new growth opportunities. Numerous clinical studies demonstrating the efficacy of new products will aid global expansion plans by many companies.
Market Key Trends
Advancements in laser technologies enable more effective and faster stretch marks removal. Fractional laser and pulsed dye laser therapies deliver optimal wavelengths to precisely target damaged collagen without harming surrounding skin cells. Combination laser therapies involving multiple fractionated sessions complement each other for improved results. At-home use microneedling devices are becoming popular for their convenience and affordability. The introduction of safe, convenient treatment options driven by technology will be a major trend shaping the future of the stretch marks treatment market.
Porter’s Analysis
Threat of new entrants: Low set up costs and ease of entry into the stretch marks treatment market has resulted in an increasing number of small and medium sized players entering the market over the last decade. However, major players already have strong brand positioning and widespread distribution channels which act as barriers.
Bargaining power of buyers: Buyers have moderate bargaining power. They can negotiate on prices due to the availability of alternative treatment options from different brands. However, buyers seek effective products for this mostly cosmetic condition.
Bargaining power of suppliers: Suppliers including raw material producers and contract manufacturers have low bargaining power due to the fragmented nature of suppliers and lack of switch costs for buyers.
Threat of new substitutes: Threat of substitutes is moderate as alternative treatment options like laser therapy, microdermabrasion etc. provide competition.
Competitive rivalry: Stretch marks treatment market sees continuous new product launches and intensive marketing campaigns by top players to boost their market share.
Geographical Regions
North America currently holds the largest share of the global stretch marks treatment market due to high awareness about aesthetic procedures and greater access to new products in the region.
The Asia Pacific region is expected to witness the fastest growth over the forecast period. This can be attributed to growing medical tourism, rising middle class population and their increased spending on personal care in countries like China, India and South Korea.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
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