by Influencer marketing platform helps businesses promote their products and services through social media influencers. These platforms allow companies to search influencers, analyze their reach and engagement, negotiate contracts, and track campaign performance. Key functions include influencer discovery, contract management, campaign management, reporting and analytics. South Korea has one of the highest social media penetrations globally. The use of platforms such as Instagram, YouTube, and Facebook for product promotions is on the rise. This has created demand for influencer marketing as an effective online advertising strategy.
The Global South Korea Influencer Marketing Platform Market is estimated to be valued at US$ 236.9 Mn in 2024 and is expected to exhibit a CAGR of 22. % over the forecast period 2024-2031.
Key Takeaways
Key players operating in the South Korea influencer marketing platform are AJ Marketing, KOLsquare, Linfluencer, Mavive, PostPick, Socia, WeMakeStars, Ppoyogi, CreatorOS by Kakao, and TikTok Creator Marketplace.
The growing demand in the market can be attributed to the increasing social media usage in South Korea. Influencers have become an integral part of the digital marketing strategy for brands. Platforms help identify right influencers as per campaign goals and facilitate collaboration.
Several platform providers are expanding globally to tap into the vast opportunities. For example, some players are focusing on the Southeast Asian markets through partnerships and by providing localized features. This will help them serve international clients and diversify revenues.
Market Key Trends
One of the key trends observed in the South Korea influencer marketing platform market is the integration of advanced technologies like AI and augmented reality. AI helps track brand suitability and sentiment analysis to identify most optimal influencers. AR features allow virtual product sampling for influencer marketing campaigns. This enhances customer engagement and campaign effectiveness. Data and analytics are also becoming more sophisticated to offer deeper consumer insights to brands. As social platforms and customer expectations evolve rapidly, technology integration will remain crucial for player competency.
Porter’s Analysis
Threat of new entrants: New entrants find it difficult due to high initial investment and presence of established players.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of varied options.
Bargaining power of suppliers: Suppliers have low bargaining power due to presence of many influencers.
Threat of new substitutes: Substitutes pose low threat due to lack of viable alternatives for influencer marketing.
Competitive rivalry: Intense rivalry among existing players to acquire influencers and clients.
Geographical Regions
South Korea dominates the market in terms of value accounting for over 30% share majorly attributed to significant adoption by companies and influencers in the region.
Southeast Asian countries especially Indonesia and Thailand provide most promising growth opportunities for market players supported by rapidly growing digital population and innovative marketing approaches adopted by businesses.
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
What Are The Key Data Covered In This South Korea Influencer Marketing Platform Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the South Korea Influencer Marketing Platform’s growth between 2024 and 2031.
:- Accurate calculation of the size of the South Korea Influencer Marketing Platform and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- South Korea Influencer Marketing Platform Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of South Korea Influencer Marketing Platform vendors
FAQ’s
Q.1 What are the main factors influencing the South Korea Influencer Marketing Platform?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top South Korea Influencer Marketing Platform companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the South Korea Influencer Marketing Platform’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
About Author - Priya Pandey
Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement. LinkedIn Profile
