by Phenoxyethanol is an aromatic ether alcohol that is commonly used as a preservative in cosmetic and personal care products. It acts as an effective broad-spectrum preservative to prevent microbial growth in creams, lotions, shampoos and other formulations. Phenoxyethanol provides protection against bacteria, yeasts and molds when used at concentrations between 1-2%. The rising sales of skin care, hair care and other personal care items have boosted the demand for phenoxyethanol as a preservative. Growing self-care and health and wellness trends are prompting consumers to invest more in high-quality personal care routines that use protective formulations.
The Global New Zealand Phenoxyethanol Market Size is estimated to reach US$ 1.90 billion in New Zealand by 2024 from US$ 1.57 billion in 2020, expanding at a CAGR of 6.2% during the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the New Zealand phenoxyethanol market are BASF SE, Clariant International Ltd., Galaxy Surfactants Limited, Jiangsu Jiafeng Chemical Co. Ltd., and Haihang Industry Co. Ltd. among others.
Growing demand for skin care, hair care and cosmetic products along with rising awareness about product preservation is fueling the adoption of phenoxyethanol across New Zealand. The anti-microbial and preservative properties of phenoxyethanol make it an effective solution for consumers.
Major market players are focusing on strengthening their global presence by expanding their production and distribution footprint across regions in Oceania including Australia and New Zealand. New product launches and strategic partnerships are some key strategies being adopted.
Market Key Trends
One of the major trends in the New Zealand phenoxyethanol market is growing preference for natural and plant-based preservatives. Manufacturers are investing in R&D activities to develop eco-friendly alternatives to phenoxyethanol using natural ingredients. However, phenoxyethanol still remains the gold standard preservative owing to its proven safety record and effectiveness. Its role in personal care formulations is expected to remain indispensable over the forecast period.
Porter’s Analysis
Threat Of New Entrants: New entrants face high costs to manufacture phenoxyethanol on a commercial scale.
Bargaining Power Of Buyers: Large buyers such as personal care manufacturers have significant bargaining power over phenoxyethanol suppliers.
Bargaining Power Of Suppliers: A few large suppliers dominate the global phenoxyethanol supply landscape.
Threat Of New Substitutes: Alternatives to phenoxyethanol include other preservatives but none offer the same broad spectrum antimicrobial properties at low concentrations.
Competitive Rivalry: Suppliers compete on price while differentiating their products based on purity levels and formulations.
Geographical Regions
North America represents the largest regional market for phenoxyethanol in New Zealand, valued at US$X Mn in 2024. Wide usage of phenoxyethanol in personal care products and paints & coatings has driven its demand.
Asia Pacific excluding Japan (APEJ) is poised to register the fastest growth in the New Zealand phenoxyethanol market, expanding at a CAGR of X% during the forecast period. Rising consumer spending on personal care coupled with rapid industrialization has boosted the phenoxyethanol market in the region.
What Are The Key Data Covered In This New Zealand Phenoxyethanol Market Report?
:- Market CAGR throughout the predicted period
:- Comprehensive information on the aspects that will drive the New Zealand Phenoxyethanol Market’s growth between 2024 and 2031.
:- Accurate calculation of the size of the New Zealand Phenoxyethanol Market and its contribution to the market, with emphasis on the parent market
:- Realistic forecasts of future trends and changes in consumer behaviour
:- New Zealand Phenoxyethanol Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa
:- A complete examination of the market’s competitive landscape, as well as extensive information on vendors
:- Detailed examination of the factors that will impede the expansion of New Zealand Phenoxyethanol Market vendors
FAQ’S
Q.1 What are the main factors influencing the New Zealand Phenoxyethanol market?
Q.2 Which companies are the major sources in this industry?
Q.3 What are the market’s opportunities, risks, and general structure?
Q.4 Which of the top New Zealand Phenoxyethanol Market companies compare in terms of sales, revenue, and prices?
Q.5 Which businesses serve as the New Zealand Phenoxyethanol market’s distributors, traders, and dealers?
Q.6 How are market types and applications and deals, revenue, and value explored?
Q.7 What does a business area’s assessment of agreements, income, and value implicate?
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.
