February 18, 2025
Mobile Virtual Network Operators Market

The Emerging Role of Mobile Virtual Network Operators Market in Fulfilling Untapped Needs

The Mobile Virtual Network Operators (MVNO) market provides affordable mobile network access and extensive coverage to customers worldwide. MVNOs leverage the infrastructure and spectrum of traditional mobile network operators but have more flexibility to design innovative pricing plans and service offerings. They have benefited many markets by catering to specific needs like affordable calling plans for low-income groups, international connectivity for expat communities, and flexible options for internet-first users.

The Global Mobile Virtual Network Operators Market is estimated to be valued at US$ 146.31 Billion in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031.

MVNOs have emerged as a disruptive force by addressing connectivity requirements that were previously unmet. They operate through wholesale agreements with mobile network operators and concentrate on niche customer segments by offering competitive rates and customized solutions. This business model has helped MVNOs rapidly gain subscribers despite network operators already having established customer bases.

Key Takeaways

Key players operating in the Mobile Virtual Network Operators market are Airvoice Wireless, Amdocs, Asahi Net Inc., AT&T Inc., Boost Mobile, BT Group plc, Deutsche Telekom AG, FreedomPop, Friendi Mobile, Kajeet Inc., KDDI Corporation, Lebara, Lycamobile, Orange S.A., SK Telecom Co. Ltd.

The growing Mobile Virtual Network Operators Market Demand for affordable and customized connectivity options from underserved customer groups is driving substantial growth of MVNOs. They have assisted in connecting low-income users, ethnic communities living abroad, internet-first users seeking data-heavy plans, and mobile workers requiring global roaming services. MVNOs cater extensively to the needs of these niche but high-potential market segments.

MVNOs are also aggressively expanding their global footprint by partnering with network operators across countries. This allows them to replicate successful business models internationally and address the diverse connectivity requirements of global audiences. As network operators increasingly open up their infrastructure through wholesale agreements, the expansion prospects of MVNOs will continue to accentuate over the coming years.

Market Key Trends

An emerging key trend in the MVNO market is the move towards disruptive business models focusing on new technologies. Several MVNOs are developing value-added offerings leveraging IoT, NB-IoT, 5G, and MVNO-as-a-service. Their solutions include cellular connectivity for IoT devices, low-latency private networks for industrial use cases, and API/SaaS-based tools that simplify virtual operator deployment. This technology-led disruption will allow MVNOs to unlock newer application areas and revenue streams while advancing the role of virtual networks in the digital economy.

Porter’s Analysis

Threat of new entrants: The threat of new entrants is low as mobile network requires high capital investments and there are already established players.

Bargaining power of buyers: The bargaining power of buyers is high due to presence of many Mobile Virtual Network Operators Market Analysis providing services.

Bargaining power of suppliers: Suppliers like network providers have high bargaining power as MVNOs depend on them for infrastructure and connectivity.

Threat of new substitutes: Threat of new substitutes like OTT services is moderate as they provide only data connectivity and not full mobile services.

Competitive rivalry: Competitive rivalry is high among existing MVNOs providing differentiated offerings and competitive pricing.

Geographical regionswhere market in terms of value is concentrated: North America accounted for the largest share of the global MVNO market in terms of value in 2024. High smartphone and mobile broadband penetration coupled with thriving MVNO business models have contributed to North America’s dominance.

Another fastest growing region for the market: The Asia Pacific region is expected to grow at the fastest CAGR during the forecast period. Countries like India, China, Japan, Australia and South Korea offer enormous growth opportunities attributed to rising disposable incomes, expanding middle class, and increasing digitalization.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.

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