July 14, 2024

Increasing Environmental Concerns to Boost the Growth of Tissue Paper Market

The Global Tissue Paper Market is estimated to be valued at US$ 84.372 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Tissue paper is a type of soft, absorbent, disposable paper made from chemical pulp. It is widely used as toilet paper, paper towels, napkins, facial tissues, baby wipes and others. Tissue paper offers advantages such as high absorption, softness, strength and dispersibility. Growing demand for hygienic paper products across various end use industries such as residential, commercial, healthcare and hospitality is expected to drive growth of the tissue paper market over the forecast period.

Market key trends:
One of the major trends gaining traction in the tissue paper market is increasing focus on producing eco-friendly and recyclable tissue paper products. Rising environmental concerns about cutting down trees for paper production has prompted manufacturers to adopt sustainable practices. Major players are developing tissue paper made from recycled content or using renewable and biodegradable raw materials to reduce their carbon footprint. Another key trend is growing demand for premium or premium-plus tissue papers featuring enhanced softness, strength and texture. Innovation in tissue paper textures along with introduction of scented varieties catering to consumer preferences will also support the market growth during the forecast period.

Porter’s Analysis

Threat of new entrants: The tissue paper market faces moderate threat from new entrants due to high initial investments and established brands.

Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and undifferentiated products.

Bargaining power of suppliers: Suppliers of raw materials like wood pulp have moderate bargaining power due to availability of alternatives.

Threat of new substitutes: Substitutes like fabric towels and napkins pose low threat as tissue papers are disposable and more hygienic.

Competitive rivalry: The market has high competitive rivalry owing to presence of large players and undifferentiated products.

Key Takeaways

The Global Tissue Paper Market is expected to witness high growth, exhibiting CAGR of 6.8% over the forecast period, due to increasing awareness about hygiene products. The market size for 2023 is US$ 84.372 Bn.

Regional analysis: Asia Pacific region dominates the global tissue paper market and is expected to continue its dominance over the forecast period. This can be attributed to large population, rapid urbanization and growing awareness about hygiene products in regions like India and China.

Key players: Major players operating in the tissue paper market include Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group. Kimberly-Clark and Essity AB are the leading players due to their diverse product portfolio and strong distribution network across regions.

1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it