by The hand sanitizer market comprises antibacterial gels, foams, sprays, and wipes which are used as an alternative to soap and water for maintaining hand hygiene. Hand sanitizers are alcohol-based and help reduce the growth of bacteria and viruses on hands. They are increasingly being used in hospitals, restaurants, schools, households and other places where access to soap and water is not readily available. The convenient packaging and portability of hand sanitizers have contributed to their widespread adoption.
The Hand Sanitizer Market is estimated to be valued at USD 7.21 Bn in 2024 and is expected to reach USD 8.39 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Key Takeaways
Key players operating in the hand sanitizer market are Reckitt Benckiser Group plc, Procter and Gamble, The Himalaya Drug Company, GOJO Industries, Inc., Henkel AG and Company, Unilever, Vi-Jon, Chattem, Inc., Best Sanitizers, Inc., Kutol, Edgewell Personal Care, L Brands Inc. These players are focusing on developing innovative formulations such as alcohol-free, foam, and wet wipe variants with different scents to appeal to customers.
The growing awareness about health and hygiene during the COVID-19 pandemic has boosted the demand for hand sanitizers globally. Consumers are increasingly spending on personal hygiene products to curb the spread of infectious diseases. Manufacturers are launching affordable options and stand-alone dispensers as well as bundles to capitalize on the opportunities arising in the market.
Key players have strengthened their distribution networks and increased mindfulness campaigns especially in developing regions of Asia Pacific, South America, Middle East and Africa to tap the untapped demand. Hand Sanitizers Market Demand rising health expenditure and growing e-commerce industry in emerging economies will support the global expansion of the hand sanitizer market during the forecast period.
Market Drivers
The increasing prevalence of hospital-acquired infections and chronic diseases has driven the need for proper hand hygiene. Health organizations and governments across countries are promoting the use of alcohol-based hand hygiene products like hand sanitizers. This is the major factor supporting the high growth of the hand sanitizer market. The rising health awareness among general public regarding the role of hand hygiene in preventing spread of illnesses is also propelling the market forward.
PEST Analysis
Political: The Hand Sanitizer Market Size and Trends rise in awareness among consumers regarding health and hygiene has led various governments worldwide to implement strict regulations for production of hand sanitizers. This has benefitted recognized brands and increased demand.
Economic: The periodic outbreaks of diseases such as COVID-19 have disrupted economies worldwide. However, increased spending on health and hygiene products by consumers has boosted the hand sanitizer market growth.
Social: Health awareness among the general public regarding infectious diseases has increased significantly. Use of hand sanitizers as a preventive measure is gaining widespread acceptance for personal as well as public hygiene.
Technological: Advancements in formulations have led to development of novel product variants. Natural and alcohol-free sanitizers are gaining popularity. Manufacturers are focusing on sustainable and eco-friendly packaging solutions to appeal to the new age consumers.
In terms of value, North America holds the major share of the global hand sanitizer market owing to stringent regulations and established distribution channels. The region witnessed a surge in demand amidst the COVID-19 pandemic.
The Asia Pacific region is emerging as the fastest growing market for hand sanitizers. Rapid economic development, growing awareness regarding health and hygiene, rising living standards and changing lifestyle patterns are driving higher product adoption. Population growth, urbanization and evolving consumption patterns in countries such as China and India are expected to boost sales
*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it
About Author - Alice Mutum
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights. LinkedIn
