February 13, 2025
Women’s Swimwear Market

Global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023

Women’s swimwears are specially designed clothing for women used for activities such as swimming, water sports, and sunbathing. They are made of spandex, nylon, polyester, or other materials and come in various styles like one-piece swimsuits, tankinis, bikinis and more. These types of swimwears offer comfort, support, flexibility and UV protection which makes them suitable for beach, pools and other aquatic activities.

The global Women’s Swimwear Market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The women’s swimwear market is gaining traction due increased focus on athletic swimwears. Athleisure swimwear styles are replacing traditional swimwear styles as they suit varying activities in and around water as well as provide comfort while sunbathing or relaxing. Manufacturers are focusing on developing athletic swimwears that are form fitting, have semi-dry qualities and provide flexibility. Such swimwears that seamlessly bridge active styles and swim functionality are propelling the market growth.

SWOT Analysis

Strength: Women’s swimwear designs allow for improved body movement and shaping. They come in varied designs, colors and fits to attract different body types.

Weakness: High costs of designer swimwear brands limits their demand. Frequent changes in trends and styles results in lower resale value.

Opportunity: Rising health awareness is boosting water sports and beach activities, driving demand. Growing women population and increasing disposable income expands market sizePotential in currently untapped Asian and South American markets.

Threats: Stiff competition from private labels selling cheaper swimwear. Stringent environmental regulations on materials can limit product choices.

Key Takeaways

Global Women’s Swimwear Market Demand is expected to witness high growth. Driven by rising participation of women in aquatic activities and sports, the market is estimated to reach US$ 13,216.07 Mn by 2030 registering a CAGR of 5.9% during forecast period of 2023 to 2030.

Regional analysis

North America currently dominates the market owing to high popularity of beach sports. Europe follows driven by tourism along its coastal regions. However Asia Pacific is witnessing fastest growth with increasing spending power in countries like China and India boosting seasonal fashion sales.

Key players

Key players operating in the women’s swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Top brands are expanding product lines and investing in celebrity endorsements and fashion shows to appeal to diverse consumer segments globally.

*Note:
1. Source: Coherent Market Insights, Public sources, Desk research
2. We have leveraged AI tools to mine information and compile it

Money Singh

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc.

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