July 22, 2024

Mental Wellness Supplements Is The Largest Segment Driving The Growth Of Brain Health Supplements Market

Market Overview:

Brain health supplements refer to dietary supplements that are designed to support brain health and functions such as memory, focus, mental clarity and mood. These supplements contain ingredients like Omega-3 fatty acids, vitamins B and E, fish oils and plant-derived nutrients that provide antioxidant and anti-inflammatory benefits. They help enhance cognitive performance, support nerve cell repair and protection and promote better blood flow to the brain.

Market key trends:

One of the key trends in the brain health supplements market is the increasing demand for natural and plant-based supplements. Consumers are more inclined towards natural supplements owing to rising awareness about potential side effects of synthetic ingredients. As a result, manufacturers are focusing on developing supplements containing herbal extracts and plant-derived nutrients like ginseng, ginkgo biloba and Bacopa monnieri that aid brain function without any known side effects. For instance, Mind Lab Pro by Optimind contains vitamins, minerals and natural herbal extracts to support memory, concentration and overall brain performance in a safe and gentle way.
SWOT Analysis

Strength: Brain health supplements provide benefits such as improved cognitive function, memory, and focus. They also help reduce stress and promote overall brain health.

Weakness: The long term effects of some brain health supplements are still unknown. There is also a lack of sufficient research data on their efficacy and safety.

Opportunity: The growing geriatric population who are more prone to brain-related disorders creates a huge market opportunity. Rising health awareness among people also drives the demand.

Threats: Strict regulations surrounding product composition and labelling. Entry of private label supplement brands offering lower cost products.

Key Takeaways

The Global Brain Health Supplements Market Demand is expected to witness high growth, exhibiting CAGR of 8.5% over the forecast period, due to increasing awareness about cognitive decline and Alzheimer’s disease. Rising health consciousness among people and growing acceptance of supplements as preventive healthcare are driving the market.

North America currently dominates the market due to rapid growth in the aging population and rising healthcare expenditure in the region. According to recent estimates, 16 million Americans provide unpaid care for people with Alzheimer’s or other dementias. This has boosted the demand for brain health supplements in the US and Canada.

Asia Pacific is expected to be the fastest growing market during the forecast period owing to increasing spending capacity, lifestyle changes, and growing medical tourism industry in countries like China, India and Japan. Changing demographics with larger base of elderly population offers immense opportunities for brain health supplement brands in the Asia Pacific region.

Key players operating in the Brain Health Supplements market are Alternascript, Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc., Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy Bioscience €“ The Makers of Prevagen, Cerebral success, Amway Corp., Puori, Ocean Health Pte Ltd., Schiff. These brands offer a variety of supplements for brain functions like memory, focus, stress & anxiety relief through proprietary formulas, extracts, and doses.


  1. Source: Coherent Market Insights, Public sources, Desk research
  2. We have leveraged AI tools to mine information and compile it